Felice Vale is a globally recognised creative powerhouse, filmmaker and cultural innovator whose work reaches billions of online viewers and thousands of live attendees worldwide.

Felice began her life in a regional coastal Australian town before moving to Los Angeles, where she worked her way up from part-time waitress to director. Nights spent working at iconic venue Rainbow Bar & Grill and days mastering production shaped the bold vision that fuels her work today.

Felice directs large-scale music campaigns and emotionally charged branded content for artists and brands including Dove Cameron, Maluma, Bella Thorne, Colorbond, Panasonic and more. She has designed world tour visuals for Rezz and Whipped Cream, spun her own dark, cinematic DJ sets worldwide, released her own dark country music and delivered headline performances to audiences numbering in the thousands, including Sydney’s 2025 Ghost Festival.

As an immersive director, she transforms spaces into unforgettable experiences that mix history, music and emotion at scale. Recently, she directed two sold-out events for the largest festival in The Southern Hemisphere: Vivid Sydney. She resurrected Sydney’s first graveyard, the Old Sydney Burial Ground: an immersive cultural event experienced by thousands that fused history, performance and spine-tingling spectacle.

Felice is creating work that moves, shocks and inspires, leaving audiences everywhere thrilled, and wanting more.

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